Brand Introduction
Lazybut is an Egyptian lifestyle brand built around one very lazy duck called Mosaad. We make socks, gifts, and collectibles that mix humor, design, and storytelling.
Each product has its own mood and story. Our goal is simple: make you smile when you open the box.
If it doesn’t make people smile or ask “what’s this?”, then it’s not Lazybut enough.
P.S: “But” means duck in Arabic, so no, it’s not a typo.
Each product has its own mood and story. Our goal is simple: make you smile when you open the box.
If it doesn’t make people smile or ask “what’s this?”, then it’s not Lazybut enough.
P.S: “But” means duck in Arabic, so no, it’s not a typo.
The box that started it all.
What if the first thing you meet is not the product, but the personality behind it?
Our signature Lazybut packaging that introduced Mosaad, the sleepy troublemaker who became the face of the brand.
Concept
I designed a square collector box with one goal. Make people react before they even touch the product. No patterns. No noise. Just two sleepy eyes staring back at you, introducing Mosaad, the duck who became our signature character.
This packaging turned a simple pair of socks into a small unboxing moment people loved to keep on their shelves, not in the trash.
Result
A playful collector box that became the core of Lazybut’s identity and one of the most loved packaging pieces by our customers.
A playful collector box that became the core of Lazybut’s identity and one of the most loved packaging pieces by our customers.
