I’m Mazen aka Mzneg!
I’m a brand designer and illustrator from Egypt with 7 years of experience and quiet obsession over colors, characters, packaging glue, and why some brands feel alive while others feel like templates wearing sunglasses.
I built my own fashion brand Lazybut from scratch. I do everything there. Creative direction, product design, packaging, mascot development, social content, launch planning, vendor production, and making sure customers smile when they open the box. Running a brand taught me what design needs to survive real life. It has to be clear, easy to use, and memorable enough that no one forgets it.
Now I help clients build brands with the same energy. I care about identity that feels like a person, packaging that makes people keep the box, and storytelling that sticks.
What I do
• Visual Brand identity design
• Packaging systems ready for print
• Character and illustration work
• Packaging systems ready for print
• Character and illustration work
How I work
• I ask clear questions before I design
• I build one idea that fits your brand, not many that confuse you
• I think about real production and use cases
• I deliver organized files and easy guidelines
If you want a brand that feels alive, has a point of view, and makes people remember you, we’ll get along well.
