Brand Identity
Brand Strategy
Illustrator
the brief
Big Sky Pet Travel is a Canadian pet relocation service. Layna built it for people who are moving countries and refuse to leave their animal behind. The service handles everything, paperwork, flights, customs, crate compliance, the parts that make most people want to give up. The goal was simple: make a stressful, confusing process feel like it's in good hands.
the challenge
Pet relocation is not a product. It's a promise. The person handing over their dog before a 14-hour international flight is not thinking about price. They're thinking about whether they can trust you. So the real problem wasn't explaining the service. It was making people feel safe before they'd ever booked a call. Every touchpoint had to carry warmth, competence, and calm at the same time. Most brands in this space either look clinical or too cute. Neither works when the stakes are that personal.
the result
Big Sky came out with a brand that actually felt like Layna: warm, capable, and a little playful without undercutting the seriousness of what she does. The pilot dog mascot gave the brand a personality people remember. The tone made the process feel less intimidating. And the overall system gave a one-person operation the presence of something much more established.
