Brand Identity
Web Design
the brief
The client wanted an AI assistant that felt familiar from the first second. Same structure as ChatGPT, same colors, same general logic. The job was to build something new without making it feel new. A local product that users could pick up without a learning curve.
the challenge
Designing inside someone else's visual language without copying it. The brand had to feel distinct enough to stand on its own while staying close enough that Egyptian users trusted it immediately. The identity also had to carry a local soul, something that understood the culture, the tone, and the way Egyptians actually communicate, without making that feel like a feature. It had to just feel right.
the result
A brand that looks known and feels local. Familiar on the surface, Egyptian at the core. Users picked it up without friction because it spoke their language the way they actually use it, not a translated version of something built for someone else.
