I design brands with a founder's brain. I built my own DTC brand Lazybut to seven figures, survived the sleep deprivation, and only had one identity crisis.
Now I help founders skip that part.
I design brands with a founder's brain. I built my own DTC brand Lazybut to seven figures, survived the sleep deprivation, and only had one identity crisis.
Now I help founders skip that part.
I design brands with a founder's brain. I built my own DTC brand Lazybut to seven figures, survived the sleep deprivation, and only had one identity crisis.
Now I help founders skip that part.
How I Got Here
Senior Brand designer. Illustrator. Founder who never really stopped. I built my own DTC brand Lazybut into a seven-figure brand over six years, then came back to branding because turns out it's the part I love most.
How I Got Here
Senior Brand designer. Illustrator. Founder who never really stopped. I built my own DTC brand Lazybut into a seven-figure brand over six years, then came back to branding because turns out it's the part I love most.
How I Got Here
Senior Brand designer. Illustrator. Founder who never really stopped. I built my own DTC brand Lazybut into a seven-figure brand over six years, then came back to branding because turns out it's the part I love most.
The Strength
I've been the client, the creative director, and the guy at 2am wondering why the ads aren't converting. I've done every job inside a brand. I am not flexing. That's just what happened.
The Strength
I've been the client, the creative director, and the guy at 2am wondering why the ads aren't converting. I've done every job inside a brand. I am not flexing. That's just what happened.
The Strength
I've been the client, the creative director, and the guy at 2am wondering why the ads aren't converting. I've done every job inside a brand. I am not flexing. That's just what happened.
Here's The Deal
The painful part is already done. I already made the mistakes, paid for them, and figured out what actually works. You come in at the good part. Honestly the best deal on this website.
Here's The Deal
The painful part is already done. I already made the mistakes, paid for them, and figured out what actually works. You come in at the good part. Honestly the best deal on this website.
Here's The Deal
The painful part is already done. I already made the mistakes, paid for them, and figured out what actually works. You come in at the good part. Honestly the best deal on this website.
featured work
What I spend most of my time doing
What I spend most of my time doing
Four things I won't outsource to my cousin.
Branding
Branding
Branding
Strategy, identity, and a system that actually holds together. This means your positioning, your logo, your colors, your type, your rules, and the thinking behind all of it. Not three logo options. One. The right one.
Illustrations
Illustrations
Illustrations
Characters, icons, visual language, the stuff that makes a brand feel like it has a personality and not just a color palette. I've built an entire brand around one illustrated duck. I know what I'm doing here.
Packaging design
Packaging is where most brand work either holds up or falls apart completely. I've designed, produced, and shipped the real thing. Dielines, bleed zones, CMYK. I know what works on a shelf pretty well.
Packaging design
Packaging is where most brand work either holds up or falls apart completely. I've designed, produced, and shipped the real thing. Dielines, bleed zones, CMYK. I know what works on a shelf pretty well.
Packaging design
Packaging is where most brand work either holds up or falls apart completely. I've designed, produced, and shipped the real thing. Dielines, bleed zones, CMYK. I know what works on a shelf pretty well.
Web design
Framer sites that look like someone actually made a decision. Portfolio sites, product pages, brand launches. Fast, clean, and built so you can update it yourself without calling me in a panic.
Web design
Framer sites that look like someone actually made a decision. Portfolio sites, product pages, brand launches. Fast, clean, and built so you can update it yourself without calling me in a panic.
Web design
Framer sites that look like someone actually made a decision. Portfolio sites, product pages, brand launches. Fast, clean, and built so you can update it yourself without calling me in a panic.
They said it, not me
Real reviews from real clients. I didn't write any of these, I promise.
"Mazen is incredible! He has excellent communication, professionalism, and true artistic talent. I really feel like l can trust him during the entirety of the hire, and he constantly goes out of his way to make the work the best it can be. "
- Zhuolin H.
"Mazen took the time to understand the story behind the brand, then translated it into a cohesive system with intention behind every element. The final identity feels aligned, thoughtful, and strategic. I always felt heard and supported throughout the process. The brand feels authentic to me, but elevated in a way I couldn't have achieved on my own."
- Layna H.
Direct Clients
”I came in with a rough idea and a lot of opinions. Mazen somehow made sense of all of it. The brand we ended up with is sharper than anything I had in my head, and the process was easier than I expected. He asks the right questions early and it shows in the final work.“
- Sarah M.
Direct Clients
"We needed a packaging system that could work across multiple products without feeling inconsistent. Mazen nailed it on the first round of concepts. He clearly thought about the full picture, not just how one box looks. We've gotten more comments on our packaging than anything else we've launched."
- James R.
Direct Clients
"Honestly I was skeptical about hiring a designer remotely for something this important. Mazen made that concern disappear pretty quickly. He got the brief, pushed back where it needed pushing back, and delivered something I'm genuinely proud to put in front of people."
- Nour A.
"Mazen is incredible! He has excellent communication, professionalism, and true artistic talent. I really feel like l can trust him during the entirety of the hire, and he constantly goes out of his way to make the work the best it can be. "
- Zhuolin H.
"Mazen took the time to understand the story behind the brand, then translated it into a cohesive system with intention behind every element. The final identity feels aligned, thoughtful, and strategic. I always felt heard and supported throughout the process. The brand feels authentic to me, but elevated in a way I couldn't have achieved on my own."
- Layna H.
Direct Clients
”I came in with a rough idea and a lot of opinions. Mazen somehow made sense of all of it. The brand we ended up with is sharper than anything I had in my head, and the process was easier than I expected. He asks the right questions early and it shows in the final work.“
- Sarah M.
Direct Clients
"We needed a packaging system that could work across multiple products without feeling inconsistent. Mazen nailed it on the first round of concepts. He clearly thought about the full picture, not just how one box looks. We've gotten more comments on our packaging than anything else we've launched."
- James R.
Direct Clients
"Honestly I was skeptical about hiring a designer remotely for something this important. Mazen made that concern disappear pretty quickly. He got the brief, pushed back where it needed pushing back, and delivered something I'm genuinely proud to put in front of people."
- Nour A.
"Mazen is incredible! He has excellent communication, professionalism, and true artistic talent. I really feel like l can trust him during the entirety of the hire, and he constantly goes out of his way to make the work the best it can be. "
- Zhuolin H.
"Mazen took the time to understand the story behind the brand, then translated it into a cohesive system with intention behind every element. The final identity feels aligned, thoughtful, and strategic. I always felt heard and supported throughout the process. The brand feels authentic to me, but elevated in a way I couldn't have achieved on my own."
- Layna H.
Direct Clients
”I came in with a rough idea and a lot of opinions. Mazen somehow made sense of all of it. The brand we ended up with is sharper than anything I had in my head, and the process was easier than I expected. He asks the right questions early and it shows in the final work.“
- Sarah M.
Direct Clients
"We needed a packaging system that could work across multiple products without feeling inconsistent. Mazen nailed it on the first round of concepts. He clearly thought about the full picture, not just how one box looks. We've gotten more comments on our packaging than anything else we've launched."
- James R.
Direct Clients
"Honestly I was skeptical about hiring a designer remotely for something this important. Mazen made that concern disappear pretty quickly. He got the brief, pushed back where it needed pushing back, and delivered something I'm genuinely proud to put in front of people."
- Nour A.
"Mazen is incredible! He has excellent communication, professionalism, and true artistic talent. I really feel like l can trust him during the entirety of the hire, and he constantly goes out of his way to make the work the best it can be. "
- Zhuolin H.
"Mazen took the time to understand the story behind the brand, then translated it into a cohesive system with intention behind every element. The final identity feels aligned, thoughtful, and strategic. I always felt heard and supported throughout the process. The brand feels authentic to me, but elevated in a way I couldn't have achieved on my own."
- Layna H.
Direct Clients
”I came in with a rough idea and a lot of opinions. Mazen somehow made sense of all of it. The brand we ended up with is sharper than anything I had in my head, and the process was easier than I expected. He asks the right questions early and it shows in the final work.“
- Sarah M.
Direct Clients
"We needed a packaging system that could work across multiple products without feeling inconsistent. Mazen nailed it on the first round of concepts. He clearly thought about the full picture, not just how one box looks. We've gotten more comments on our packaging than anything else we've launched."
- James R.
Direct Clients
"Honestly I was skeptical about hiring a designer remotely for something this important. Mazen made that concern disappear pretty quickly. He got the brief, pushed back where it needed pushing back, and delivered something I'm genuinely proud to put in front of people."
- Nour A.
"Mazen is incredible! He has excellent communication, professionalism, and true artistic talent. I really feel like l can trust him during the entirety of the hire, and he constantly goes out of his way to make the work the best it can be. "
- Zhuolin H.
"Mazen took the time to understand the story behind the brand, then translated it into a cohesive system with intention behind every element. The final identity feels aligned, thoughtful, and strategic. I always felt heard and supported throughout the process. The brand feels authentic to me, but elevated in a way I couldn't have achieved on my own."
- Layna H.
Direct Clients
”I came in with a rough idea and a lot of opinions. Mazen somehow made sense of all of it. The brand we ended up with is sharper than anything I had in my head, and the process was easier than I expected. He asks the right questions early and it shows in the final work.“
- Sarah M.
Direct Clients
"We needed a packaging system that could work across multiple products without feeling inconsistent. Mazen nailed it on the first round of concepts. He clearly thought about the full picture, not just how one box looks. We've gotten more comments on our packaging than anything else we've launched."
- James R.
Direct Clients
"Honestly I was skeptical about hiring a designer remotely for something this important. Mazen made that concern disappear pretty quickly. He got the brief, pushed back where it needed pushing back, and delivered something I'm genuinely proud to put in front of people."
- Nour A.
"Mazen is incredible! He has excellent communication, professionalism, and true artistic talent. I really feel like l can trust him during the entirety of the hire, and he constantly goes out of his way to make the work the best it can be. "
- Zhuolin H.
"Mazen took the time to understand the story behind the brand, then translated it into a cohesive system with intention behind every element. The final identity feels aligned, thoughtful, and strategic. I always felt heard and supported throughout the process. The brand feels authentic to me, but elevated in a way I couldn't have achieved on my own."
- Layna H.
Direct Clients
”I came in with a rough idea and a lot of opinions. Mazen somehow made sense of all of it. The brand we ended up with is sharper than anything I had in my head, and the process was easier than I expected. He asks the right questions early and it shows in the final work.“
- Sarah M.
Direct Clients
"We needed a packaging system that could work across multiple products without feeling inconsistent. Mazen nailed it on the first round of concepts. He clearly thought about the full picture, not just how one box looks. We've gotten more comments on our packaging than anything else we've launched."
- James R.
Direct Clients
"Honestly I was skeptical about hiring a designer remotely for something this important. Mazen made that concern disappear pretty quickly. He got the brief, pushed back where it needed pushing back, and delivered something I'm genuinely proud to put in front of people."
- Nour A.
"Mazen is incredible! He has excellent communication, professionalism, and true artistic talent. I really feel like l can trust him during the entirety of the hire, and he constantly goes out of his way to make the work the best it can be. "
- Zhuolin H.
"Mazen took the time to understand the story behind the brand, then translated it into a cohesive system with intention behind every element. The final identity feels aligned, thoughtful, and strategic. I always felt heard and supported throughout the process. The brand feels authentic to me, but elevated in a way I couldn't have achieved on my own."
- Layna H.
Direct Clients
”I came in with a rough idea and a lot of opinions. Mazen somehow made sense of all of it. The brand we ended up with is sharper than anything I had in my head, and the process was easier than I expected. He asks the right questions early and it shows in the final work.“
- Sarah M.
Direct Clients
"We needed a packaging system that could work across multiple products without feeling inconsistent. Mazen nailed it on the first round of concepts. He clearly thought about the full picture, not just how one box looks. We've gotten more comments on our packaging than anything else we've launched."
- James R.
Direct Clients
"Honestly I was skeptical about hiring a designer remotely for something this important. Mazen made that concern disappear pretty quickly. He got the brief, pushed back where it needed pushing back, and delivered something I'm genuinely proud to put in front of people."
- Nour A.
"Mazen is incredible! He has excellent communication, professionalism, and true artistic talent. I really feel like l can trust him during the entirety of the hire, and he constantly goes out of his way to make the work the best it can be. "
- Zhuolin H.
"Mazen took the time to understand the story behind the brand, then translated it into a cohesive system with intention behind every element. The final identity feels aligned, thoughtful, and strategic. I always felt heard and supported throughout the process. The brand feels authentic to me, but elevated in a way I couldn't have achieved on my own."
- Layna H.
Direct Clients
”I came in with a rough idea and a lot of opinions. Mazen somehow made sense of all of it. The brand we ended up with is sharper than anything I had in my head, and the process was easier than I expected. He asks the right questions early and it shows in the final work.“
- Sarah M.
Direct Clients
"We needed a packaging system that could work across multiple products without feeling inconsistent. Mazen nailed it on the first round of concepts. He clearly thought about the full picture, not just how one box looks. We've gotten more comments on our packaging than anything else we've launched."
- James R.
Direct Clients
"Honestly I was skeptical about hiring a designer remotely for something this important. Mazen made that concern disappear pretty quickly. He got the brief, pushed back where it needed pushing back, and delivered something I'm genuinely proud to put in front of people."
- Nour A.
the "mzneg" process
Yes, I've done this enough times to have a process named after me.
No, I didn't make this up.
My Annoying Questions
My Annoying Questions
We start with a discovery call. I'll ask about your business, your audience, your offer, and what your brand actually needs to do. Some questions will feel obvious. Some will make you pause. That's the point. I learned the hard way that skipping this part and going straight to "what colors do you like" produces pretty things that do nothing. We don't do that here.
M
My Annoying Questions
We start with a discovery call. I'll ask about your business, your audience, your offer, and what your brand actually needs to do. Some questions will feel obvious. Some will make you pause. That's the point. I learned the hard way that skipping this part and going straight to "what colors do you like" produces pretty things that do nothing. We don't do that here.
M
ZONE FOUND
ZONE FOUND
This is where the brand stops guessing. We figure out your positioning, your personality, your tone, and your visual direction. You'll finally have a clear answer to "what is this brand actually about" that isn't just "premium but approachable." I've heard that one enough times for a lifetime.
Z
ZONE FOUND
This is where the brand stops guessing. We figure out your positioning, your personality, your tone, and your visual direction. You'll finally have a clear answer to "what is this brand actually about" that isn't just "premium but approachable." I've heard that one enough times for a lifetime.
Z
NEW IDENTITY
NEW IDENTITY
One logo. Not three. Not "here are your options." One, because that's how you know I actually solved the problem instead of handing it back to you. Around that logo goes a full system. Colors, typography, graphic language, packaging direction, brand rules. Built to survive real life, not just look good in a PDF I send at 2am.
N
NEW IDENTITY
One logo. Not three. Not "here are your options." One, because that's how you know I actually solved the problem instead of handing it back to you. Around that logo goes a full system. Colors, typography, graphic language, packaging direction, brand rules. Built to survive real life, not just look good in a PDF I send at 2am.
N
EVERY TOUCHPOINT
EVERY TOUCHPOINT
Web, social, packaging, ads, and whatever comes next. The system gets applied across every touchpoint it lives on. Nothing gets left as "we'll figure that out later." I've seen what happens when you leave it for later. It's not great.
E
EVERY TOUCHPOINT
Web, social, packaging, ads, and whatever comes next. The system gets applied across every touchpoint it lives on. Nothing gets left as "we'll figure that out later." I've seen what happens when you leave it for later. It's not great.
E
GO MAKE MONEY
GO MAKE MONEY
You leave with a brand that can actually function without me. It works when someone else touches it. It works at 3x the size and 0.3x the size. It works in two years when you've forgotten half of what we talked about. That's the whole goal. I'm trying to make myself unnecessary, and I'm very good at it.
G
GO MAKE MONEY
You leave with a brand that can actually function without me. It works when someone else touches it. It works at 3x the size and 0.3x the size. It works in two years when you've forgotten half of what we talked about. That's the whole goal. I'm trying to make myself unnecessary, and I'm very good at it.
G
What I Actually Use
I use these daily. Have for years. Some of them I've genuinely argued with.
Figma
Figma
Framer
Framer
Illustrator
Illustrator
Photoshop
Photoshop
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Let's play!
Let's play!
